As the beauty market becomes increasingly trend-driven, the key to success in 2025 lies in choosing best-selling branded cosmetics for wholesale. Whether you’re launching a TikTok shop, resupplying your beauty store, or selling in bulk to salons or boutiques, staying ahead of cosmetic trends can make or break your margins.
At Overflow Factory Cosmetics Wholesale, we help you source high-demand beauty products that are proven to sell—without guesswork. Here’s how you can identify what’s hot before it goes viral.
1. Analyze Beauty Trends on Social Platforms
Platforms like TikTok, Instagram Reels, and YouTube Shorts often reveal what beauty lovers are obsessing over. Look for:
Hashtags like #TikTokMadeMeBuyIt, #BeautyHaul, or #ViralMakeup
Influencer content featuring dupes of luxury brands
High-view videos around “unboxing,” “must-haves,” or “holy grail” products
These clues point to trending cosmetic types such as:
Jelly lip oils
Color-shifting blushes
Waterproof eyebrow gels
Dupe foundations of luxury brands
2. Watch Restock Alerts from Major Retailers
If big names like Sephora, Ulta, or Douglas are constantly restocking a product, it’s in high demand. Use these insights to look for:
Popular categories (e.g., pore blurring primers, multi-stick cream blushes)
Brands that consistently sell out
Ingredient-based trends like niacinamide, peptides, or ceramides
💡 Tip: At Overflow Factory, we track these launches weekly and match them with available wholesale alternatives for small businesses.
3. Use Our Insider Supplier Network
Instead of guessing what to buy, leverage factory insights directly from China, Korea, and Turkey. Our suppliers:
Share real-time updates on bestsellers by region
Offer private label options for hot products
Help you stock products before they peak
This allows our clients to lead trends, not follow them.
4. Track Repeat Orders in Your Own Store
One of the simplest (yet most ignored) tactics is to check:
What products customers are buying again
What gets added to carts most often
What sells fastest during live shopping events
Products that perform well repeatedly—like long-lasting lip stains or k-beauty moisturizers—should be prioritized in restocks.
5. Ask Us for a Custom “Best Sellers” List
We’ve already done the research so you don’t have to. Our curated wholesale collections include:
TikTok viral cosmetics
Dupe-friendly products from factory direct lines
Bulk orders of high-margin makeup and skincare
Top 10 products in every category—updated monthly
Final Thoughts
In 2025, finding best-selling branded cosmetics for wholesale isn’t just about luck—it’s about tracking the right signals and working with a sourcing team that knows the market. At Overflow Factory Cosmetics Wholesale, we simplify that process with data-driven product picks and verified suppliers.
Ready to stock your store with guaranteed bestsellers?
Message us to get our latest “Top 20 Trending Products” list and start selling smarter.
Written By: Overflow Factory Cosmetics Wholesale Editorial Team
Check Out Our Latest Blog Posts
4 Expert Tips to Increase Profit Margins in Wholesale Cosmetics Reselling
Best Makeup Shades to Stock for Resale: A Retailer’s Buying Guide
How to Assess the Quality Control Process of a Wholesale Cosmetics Supplier