If you’re launching or scaling a beauty business, choosing the right cosmetics product categories to buy wholesale is essential to driving sales and retaining customers. At Factory Makeup Wholesale, we specialize in supplying authentic, brand-name cosmetics in bulk — giving resellers, salons, and e-commerce sellers access to the best deals on in-demand beauty products.
Whether you’re selling on Amazon, running a beauty salon, or managing a boutique store, here are the top wholesale makeup categories you should consider stocking to grow your business in 2024.
1. Face Makeup Products
Face makeup remains a best-seller year-round. When buying in bulk, look for high-demand products such as:
- Liquid foundations (matte & dewy.
- Primersand BB/CC creams
- Pressed and loose setting powder
- Blushes and bronzers
- Highlighters
Brands like Maybelline, NYX, L’Oréal, and Revlon consistently perform well with consumers and are available through our verified wholesale channels.
2. Eye Makeup Essentials
From bold eyeshadows to volumizing mascaras, eye makeup is one of the most profitable wholesale categories. Best-sellers include:
- Eyehadow palettes (nude, shimmer, vibrant)
- Eyeliners (pencil, gel, and liquid)
- Waterproof and lengthening mascaras
- Eyebrow pencils and gets
Wholesale eye makeup products are lightweight, shelf-stable, and offer great resale margins both online and offline.
3. Lip Products
Lipsticks and glosses are high-turnover products, making them ideal for wholesale. Choose from:
- Matte and satin lipsticks
- Lip glosses and tints
- Liquid lipsticks
- Lip liners
These are available in seasonal collections, bundle packs, and branded displays, which make them attractive for display in retail stores or promotional kits.
4. Skincare Bestsellers
Stocking branded skincare at wholesale prices can give you an edge in the fast-growing beauty market. Top wholesale skincare items include:
- Facial cleansers and toners
- Moisturizers and serums
- Sheet masks and exfoliants
- Sunscreens and eye creams
Our catalog features trusted skincare brands like CeraVe, The Ordinary, Neutrogena, Garnier, and more — all available at factory-direct pricing.
4. Skincare Bestsellers
Buying wholesale cosmetic gift sets and seasonal bundles is a smart way to boost your AOV (average order value). These include:
- Holiday makeup kits
- Limited edition launches
- Beauty box filler productsReady-to-sell curated product sets
Perfect for subscription boxes, retail promotions, and online sales campaigns
Why Buy Wholesale Makeup from Factory Makeup Wholesale?
Why Buy Wholesale Makeup from Factory Makeup Wholesale?
- Access to authentic, brand-name cosmetics
- Competitive pricing with bulk discounts
- Fast, worldwide shipping
- Low minimum order quantities (MOQs)
- A dedicated support team for resellers and salons